La bellezza non basta, by Salvatore Dell'Isola

We often think of the beauty of our country as something to be taken for granted: a legacy we have received from our ancestors and that will remain there forever, immobile and immortal. But beauty alone is no longer enough. In a fast-paced world, where information overwhelms us and distances disappear with a click, our artistic heritage and our territories need a "new voice" and a "strategic heart" to stay alive.